Portuguese Ministry of Health: Don't Play With Your Health

You can build a lot of things with Legos, not to mention with Photoshop, as McCann Portugal proves in this strangely horrifying reminder to get your cholesterol checked. See the PDF for the equally grim girl's playroom version. The ads ran as a sprea

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You can build a lot of things with Legos, not to mention with Photoshop, as McCann Portugal proves in this strangely horrifying reminder to get your cholesterol checked. See the PDF for the equally grim girl's playroom version. The ads ran as a spread in Oje, Portugal's No. 1 financial paper, according to CD Diogo Anahory. Postproduction powered by Leonardo Vilela of Brazil's Platinum, PlatinumFMD.com.br.
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About

Credits
Date
Apr 04, 2007
Creative Director:
Diogo Anahory
Creative Director:
Jos Bomtempo
Copywriter:
F Seidl
Art Director:
Diogo Mello
Producer:
Nuno Calado
Photographer/Retoucher:
Leonardo Vilela
Client:
Portuguese Ministry of Health
Agency:
McCann Portugal
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