Creativity

Power Trip: The Anti-Quiche

St. Louis agency Rodgers Townsend is launching a new line of cruiser motorcycle clothing from a company called Power Trip, which, of course, is stressing authenticity at the expense of upscale four-wheelin' wussies. We like the messy, semi-subversi

Published on Oct 23, 2003

Editor's Pick

St. Louis agency Rodgers Townsend is launching a new line of cruiser motorcycle clothing from a company called Power Trip, which, of course, is stressing authenticity at the expense of upscale four-wheelin' wussies. We like the messy, semi-subversive art direction with its visual non sequiturs and lack of product. And that "Pity every poor bastard wearing a sweater vest at a couple's baby shower" sounds like a quote from the late Hunter S. Thompson.

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About

Credits

Date
Oct 23, 2003
Artist/Illustrator:
Kris Wright
CD/Copywriter:
Michael McCormick
CD/Art Director:
Tom Hudder
Client:
Power Trip
Agency:
Rodgers Townsend

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