Powerade Shines a Light on Olympic Hopefuls in Latest 'Just a Kid' Spots

Shakur Stevenson, Lopez Lomong and Claressa Shields Appear in New Spots

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As the world gears up for the Rio Olympics, Olympians Claressa Shields (women's boxing), Lopez Lomong (men's track & field, 1500m) and Olympic hopeful Shakur Stevenson (men's boxing) are the latest athletes to appear in Powerade's "Just a Kid" campaign.

The campaign, by W&K Portland, is focused on sports stars who came from humble beginnings; while the latest athletes to be featured are perhaps not as high profile as the likes of Derrick Rose, add Jimmy Graham, who previously appeared, their stories are pretty awesome.

Claressa "T-Rex" Shields became the first American female to win an Olympic gold medal in boxing by virtue of her triumph at the London 2012 Olympic Games. Originally from Flint, Michigan, a film about her life is in development by Universal Pictures.

Lopez Lomong is a U.S. Olympian originally from Sudan. At the age of six he was abducted during the Sudanese Civil War, and he escaped by running for three days straight. After spending 10 years in refugee camps, he eventually made his way to the U.S where he was granted refugee status and American citizenship, and competed for Team USA in 2008 and 2012.

Shakur Stevenson is the U.S. Olympic Trials Champion in boxing and Americas Olympic Qualifier gold medalist. He was introduced to boxing when he was only five years old by his grandfather in New Jersey.

The online ads are just a precursor; this summer, a 30-second television commercial featuring Stevenson will air in the coverage of the Rio 2016 Olympic Games on the networks of NBCUniversal.

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Date
Apr 20, 2016
Client:
Powerade
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