Powerade: The Dance

Celebrating the underdog.

Published on

Editor's Pick

W+K Portland debut a new campaign and tagline for "Powerade," celebrating the underdog team as it triumphs over the favorites. Anthemic and rousing, the brand is using the campaign to leverage its position as the official sports drink of the NCAA. It's also a subtle nod to the brand's own position as the underdog in the sports-drink category. Read more about the spot on AdAge.com.

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About

Credits
Date
Mar 02, 2012
Agency:
Wieden + Kennedy Portland
Client:
Powerade
Category
Genre
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