Creativity

Prada: Il Palazzo App

Enter Prada's fashion palace.

Published on Nov 12, 2012

Editor's Pick

Il Palazzo, the first official iPad app from Prada, allows visitors to take a virtual interactive tour inside a Prada-inspired palace where clothes are artfully draped alongside fashion illustrations. Inspired by an initial fashion show, which starred actors such as Gary Oldman, and then a book, the app creates a three-dimensional "Prada World". Prada designs are laid out alongside the illustrations of fashion illustrator Richard Haines, which are on the walls and in frames. Users can click to purchase the products; the app itself is free. It was created by Shiny New TV, the L.A-based studio founded by creative director James Lima, and produced by its Italian partner, Hi Production.

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About

Credits

Date
Nov 20, 2012
Agency:
Shiny New TV
Client:
Prada
Creative Director:
James Lima
Production Company:
Hi Production
Animation:
Neosprience
Illustration:
Richard Haines
Music:
Frederic Sanchez

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