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This Beautifully Shot Film of Swedish Forests Promotes Free Gasoline

Energy Firm Preem is Giving Away 5000 Liters

Editor's Pick

In Sweden, gasonline company Preem is giving away its "green" gasoline for free in order to prove that there's demand for the product. Preem's Gasoline of the Future, which has significantly lower carbon emissions than the normal stuff, is awaiting approval by the Swedish government before it can launch on the open market. The company decided to give away 5000 free liters to put pressure on politicians.

This beautifully shot film, by Forsman & Bodenfors, encourages people to collect their liter and spread the message (it's also backed up by print in all Sweden's major newspapers). Directed by Oskar Wrangö at Camp David, its message is presented as a series of installations done in a forest. There are no digital effects and every installation is accompanied by a specific sound, created exclusively for Preem by composer Mattias Petersson.

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About

Credits
Date
Jun 30, 2014
Client:
Preem
Copywriter:
Ulrika Karlberg
Art Director:
Annika Frankel
Art Director:
John Bergdahl
Designer:
Viktor Brittsjo
Assistant Designer:
Johan Fredriksson
Account Director:
Anders Harneman
Agency Producer:
Johanna Bringefalt
Agency Producer:
Asa Hammar
Web Producer:
Niklas Lindstrom
Production Company:
Camp David
Director:
Oskar Wrango
Web Production Company:
Oddler
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