Upside Down Chairs Make a Point in Preparation H Ads

Y&R Canada Promotes Pfizer Product

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These ads, featuring chairs that appear to have been turned upside down, have been appearing in the washrooms of bars and restaurants all over Toronto. They are part of a campaign by Y&R Canada for Pfizer's Preparation H, which treats hemorrhoids. The ads feature upside-down chairs that turn the legs of the furniture into "spikes," which shows how painful sitting down can be for those with hemorrhoids. Under the picture is a word: "before." When turned the other way, what you see is a comfy chair and the product in question -- Preparation H Cooling Gel.

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May 21, 2014
Y&R - Canada
Art Director:
Cheryl Geonanga
Preparation H
Chief Creative Officer:
Israel Diaz
Creative Director:
Darcy Maloney
Hamin Lee
Print Producer:
Antoinette St. Angelo
Branda Dale
Appanna Chetranda
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