Upside Down Chairs Make a Point in Preparation H Ads

Y&R Canada Promotes Pfizer Product

Published on May 21, 2014

Editor's Pick

These ads, featuring chairs that appear to have been turned upside down, have been appearing in the washrooms of bars and restaurants all over Toronto. They are part of a campaign by Y&R Canada for Pfizer's Preparation H, which treats hemorrhoids. The ads feature upside-down chairs that turn the legs of the furniture into "spikes," which shows how painful sitting down can be for those with hemorrhoids. Under the picture is a word: "before." When turned the other way, what you see is a comfy chair and the product in question -- Preparation H Cooling Gel.

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May 21, 2014
Y&R - Canada
Art Director:
Cheryl Geonanga
Preparation H
Chief Creative Officer:
Israel Diaz
Creative Director:
Darcy Maloney
Hamin Lee
Print Producer:
Antoinette St. Angelo
Branda Dale
Appanna Chetranda

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