Presidencia de la Nacion: Malvinas Islands Training Case Study

Training on Argentine ground.

Published on May 04, 2012

Editor's Pick

For Argentina, having the Olympics take place in London this year is a matter of national pride -- and not in a sports context. The Falkland/Malvinas Islands, which have been claimed by both the U.K. and Argentine governments as belonging to them, are the setting for a new spot by Y&R Buenos Aires.

In what can be characterized as a pretty bold move, Y&R and the Argentinean President's office sent Fernando Zylberberg, an Argentine athlete to train on the Islands for a week, without anyone noticing. And everything was filmed. Especially poignant is the shot where he kisses the ground while doing push-ups.

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May 04, 2012
Y&R Buenos Aires
Presidencia de la Nacion
Martin Mercado
Creative Director:
Martin Goldberg
Creative Director:
Dario Rial
Creative Director:
Diego Tuya
Nicolas Massimino
Art Director:
Nicolas Ochoa
Executive Agency Producer:
Luis Pompeo
Agency Producer:
Agustin Borgognoni
Agency Producer:
Florencia Caputo
Agency Producer:
Guillermo Paz
Prod. Co.:
Fly films
Jose Luis Marquez
Twins Music

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