Creativity

Presidencia de la Nacion: Malvinas Islands Training Case Study

Training on Argentine ground.

Published on May 04, 2012

Editor's Pick

For Argentina, having the Olympics take place in London this year is a matter of national pride -- and not in a sports context. The Falkland/Malvinas Islands, which have been claimed by both the U.K. and Argentine governments as belonging to them, are the setting for a new spot by Y&R Buenos Aires.

In what can be characterized as a pretty bold move, Y&R and the Argentinean President's office sent Fernando Zylberberg, an Argentine athlete to train on the Islands for a week, without anyone noticing. And everything was filmed. Especially poignant is the shot where he kisses the ground while doing push-ups.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 04, 2012
Agency:
Y&R Buenos Aires
Client:
Presidencia de la Nacion
ECD:
Martin Mercado
Creative Director:
Martin Goldberg
Creative Director:
Dario Rial
Creative Director:
Diego Tuya
Copywriter:
Nicolas Massimino
Art Director:
Nicolas Ochoa
Executive Agency Producer:
Luis Pompeo
Agency Producer:
Agustin Borgognoni
Agency Producer:
Florencia Caputo
Agency Producer:
Guillermo Paz
Prod. Co.:
Fly films
Director:
Jose Luis Marquez
Music:
Twins Music

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.