Presidencia de la Nacion: Malvinas Islands Training Case Study

Training on Argentine ground.

Published on

Editor's Pick

For Argentina, having the Olympics take place in London this year is a matter of national pride -- and not in a sports context. The Falkland/Malvinas Islands, which have been claimed by both the U.K. and Argentine governments as belonging to them, are the setting for a new spot by Y&R Buenos Aires.

In what can be characterized as a pretty bold move, Y&R and the Argentinean President's office sent Fernando Zylberberg, an Argentine athlete to train on the Islands for a week, without anyone noticing. And everything was filmed. Especially poignant is the shot where he kisses the ground while doing push-ups.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 04, 2012
Agency:
Y&R Buenos Aires
Client:
Presidencia de la Nacion
ECD:
Martin Mercado
Creative Director:
Martin Goldberg
Creative Director:
Dario Rial
Creative Director:
Diego Tuya
Copywriter:
Nicolas Massimino
Art Director:
Nicolas Ochoa
Executive Agency Producer:
Luis Pompeo
Agency Producer:
Agustin Borgognoni
Agency Producer:
Florencia Caputo
Agency Producer:
Guillermo Paz
Prod. Co.:
Fly films
Director:
Jose Luis Marquez
Music:
Twins Music
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age