Prestone: Bug Wash

Cleaning the green splatter of bug guts from your windshield generally doesn't qualify as an entertaining experience—but that might change after playing McCann Erickson/Detroit's "Buzz Kill," an online game

Editor's Pick
Cleaning the green splatter of bug guts from your windshield generally doesn't qualify as an entertaining experienceâ€"but that might change after playing McCann Erickson/Detroit's "Buzz Kill," an online game promoting Prestone's Bug Wash windshield washer fluid. Players fire streams of the powerful cleanser at a high-speed barrage of oncoming ladybugs, mosquitoes and bees in an effort to keep their windshield clean of unpleasant gunk. Your reward? A downloadable coupon for the purchase of your very own bottle of Bug Wash.
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About

Credits
Date
May 23, 2006
Agency:
McCann Erickson Detroit
Animation:
Ivan Safrin
Animation:
Adam Saltsman
Producer:
Stacey Gizinski
Creative Director:
Mark Reichard
Creative Director:
Tom Parr
Chief Creative Officer:
Dave Moore
Client:
Prestone
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