Creativity

Prestone: Bug Wash

Cleaning the green splatter of bug guts from your windshield generally doesn't qualify as an entertaining experience—but that might change after playing McCann Erickson/Detroit's "Buzz Kill," an online game

Published on May 23, 2006

Editor's Pick

Cleaning the green splatter of bug guts from your windshield generally doesn't qualify as an entertaining experience—but that might change after playing McCann Erickson/Detroit's "Buzz Kill," an online game promoting Prestone's Bug Wash windshield washer fluid. Players fire streams of the powerful cleanser at a high-speed barrage of oncoming ladybugs, mosquitoes and bees in an effort to keep their windshield clean of unpleasant gunk. Your reward? A downloadable coupon for the purchase of your very own bottle of Bug Wash.

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About

Credits

Date
May 23, 2006
Agency:
McCann Erickson Detroit
Animation:
Ivan Safrin
Animation:
Adam Saltsman
Producer:
Stacey Gizinski
Creative Director:
Mark Reichard
Creative Director:
Tom Parr
Chief Creative Officer:
Dave Moore
Client:
Prestone

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