Creativity

A Flamboyant Musical Spot Perfectly Promotes Furniture Site Previously Owned by a Gay Man

Commercial Aims to Answer FAQs About the San Francisco Brand

By Alexandra Jardine. Published on Jun 29, 2017

Editor's Pick

Furniture retailer PreviouslyOwnebyaGayMan.com explains what it's all about in a flamboyant Broadway-style musical spot that perfectly reflects the brand's ethos.

Muhtayzik Hoffer created the spot for the San Francisco-based online retailer, following a request for a simple FAQ page. According to the agency, it decided to address frequently asked questions and describe the buying and selling process "in a much more fabulous way."

The agency, and director Norman Bonney collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and Broadway and Off-Broadway sound designer Daniel Fluger to record the final version. The spot was shot on location at The Palace Theatre, home of The Speakeasy, located at a secret spot in San Francisco's North Beach district.

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About

Credits

Date
Jun 29, 2017
Client:
Previously Owned by a Gay Man

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