Creativity

Priceline: The Negotiator's Daughter

Secret daughter revealed.

Published on Jan 09, 2013

Editor's Pick

The Negotiator, Priceline's spokesperson of 15-plus years, has had a busy few months, what with dying and then coming back to life but this new twist, created by agency Butler, Shine, Stern & Partner's, tops it all -- because, gasp, Shatner's got a daughter!

Kaley Cuoco (The Big Bang Theory) plays the Negotiator's progeny -- cue all the "Penny meets Captain Kirk" jokes -- in this funny spot, which tells the story of why this is the first we're hearing of the existence of the daughter, and how she has become highly skilled in the art of dealmaking. As for what she says to her father, it's Cantonese, and translates to "You still owe him five bucks." Nicolas Winding Refn (Drive) directs.

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Credits

Date
Jan 09, 2013
Agency:
Butler, Shine, Stern and Partners
Client:
Priceline
ECD/Production:
Mike Shine
ECD/Production:
John Butler
Creative Director:
Steve Mapp
Associate Creative Director:
Josh Leutz
Copywriter:
Luke Zehner
Art Director:
Gabrielle Tigan
Senior Producer:
Luke Rzewnicki
Head of Production:
Adrienne Cummins
Production Company:
Skunk
Director:
Nicolas Winding Refn
Director of Photography:
John Mathieson
Managing Partner/EP:
Matt Factor
Executive Producer:
Shelly Townsend
Line Producer:
Kathy Rhodes
Editorial:
Cleaver
Editor:
Pete Koob
Executive Producer:
Richard Quan
Visual Effects:
The Mill - LA
Lead Artist:
Sarah Eim
Music:
Stimmung
Composer:
Jason Johnson
Executive Producer:
Ceinwyn Clark
Color Grading:
MPC-LA
Colorist:
Mark Gethin

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