Prime Television: Hand-Lit Billboard

Helping light up their masters.

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Editor's Pick

To promote "Upstairs Downstairs," the BBC-produced drama series about two classes living under the same roof, DraftFCB Auckland put up this fantastic billboard that placed the "upstairs" cast on the poster, while two "downstairs" servants -- Samantha and Andrew -- got to stand above it, holding giant flashlights to help illuminate the board. The servants stood vigil for seven straight nights, and also invited people on the street to come watch the show.

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Nov 16, 2012
DraftFCB Auckland
Prime Television
Executive Creative Director:
Regan Grafton
Freddie Coltart
Matt Williams
Agency Producer:
Kelly Gillard
Media Planner:
Nicole Earnshaw
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