Prime Television: Hand-Lit Billboard
Helping light up their masters.
To promote "Upstairs Downstairs," the BBC-produced drama series about two classes living under the same roof, DraftFCB Auckland put up this fantastic billboard that placed the "upstairs" cast on the poster, while two "downstairs" servants -- Samantha and Andrew -- got to stand above it, holding giant flashlights to help illuminate the board. The servants stood vigil for seven straight nights, and also invited people on the street to come watch the show.
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Full Credits
- Agency:
- DraftFCB Auckland
- Client:
- Prime Television
- Executive Creative Director:
- Regan Grafton
- Creative:
- Freddie Coltart
- Creative:
- Matt Williams
- Agency Producer:
- Kelly Gillard
- Media Planner:
- Nicole Earnshaw
Date
Nov 16, 2012
Category
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