Prime Television: Hand-Lit Billboard

Helping light up their masters.

Published on Nov 16, 2012

Editor's Pick

To promote "Upstairs Downstairs," the BBC-produced drama series about two classes living under the same roof, DraftFCB Auckland put up this fantastic billboard that placed the "upstairs" cast on the poster, while two "downstairs" servants -- Samantha and Andrew -- got to stand above it, holding giant flashlights to help illuminate the board. The servants stood vigil for seven straight nights, and also invited people on the street to come watch the show.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 16, 2012
DraftFCB Auckland
Prime Television
Executive Creative Director:
Regan Grafton
Freddie Coltart
Matt Williams
Agency Producer:
Kelly Gillard
Media Planner:
Nicole Earnshaw

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.