Are You Your Parents' Favorite? Find Out With This Detector

FCB New Zealand Promotes a New Season of Modern Family for Prime TV

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Characters on American sitcom "Modern Family" typically don't tiptoe around the subject of who is Mom and/or Dad's favorite. But for those who are a little more reticent to address the issue, FCB New Zealand has launched the "Favourite Child Detector" in an effort to promote a new season of the show on NZ's Prime TV.

The agency created an algorithm that compares family members to one another, in the eyes of a certain parent. The detector takes the number Facebook likes, tags and comments mom or dad makes on their kids' walls to name a number one.

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About

Credits
Date
Jul 25, 2014
Agency:
FCB New Zealand
Client:
Prime TV
Executive Creative Director Asia Pacific:
James Mok
Executive Creative Director:
Regan Grafton
Copywriter:
Alan Jones
Art Director:
Angelo An
Senior Digital Designer:
Andrew Jackson
Digital Producer:
James McMullan
Head of Digital Production:
Haydn Thomsen
Media Manager:
Roxane Vosper
Senior Digital Media Planner/Buyer:
Lucy Leckie
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