Creativity

Are You Your Parents' Favorite? Find Out With This Detector

FCB New Zealand Promotes a New Season of Modern Family for Prime TV

Published on Jul 25, 2014

Editor's Pick

Characters on American sitcom "Modern Family" typically don't tiptoe around the subject of who is Mom and/or Dad's favorite. But for those who are a little more reticent to address the issue, FCB New Zealand has launched the "Favourite Child Detector" in an effort to promote a new season of the show on NZ's Prime TV.

The agency created an algorithm that compares family members to one another, in the eyes of a certain parent. The detector takes the number Facebook likes, tags and comments mom or dad makes on their kids' walls to name a number one.

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About

Credits

Date
Jul 25, 2014
Agency:
FCB New Zealand
Client:
Prime TV
Executive Creative Director Asia Pacific:
James Mok
Executive Creative Director:
Regan Grafton
Copywriter:
Alan Jones
Art Director:
Angelo An
Senior Digital Designer:
Andrew Jackson
Digital Producer:
James McMullan
Head of Digital Production:
Haydn Thomsen
Media Manager:
Roxane Vosper
Senior Digital Media Planner/Buyer:
Lucy Leckie

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