Pringles: Crunch Band Case Film

Smartphone becomes air guitar, air drums, and more

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Editor's Pick

Crispin Porter + Bogusky Europe turns your smartphone into a complete air instrument with the new Crunch Band app for Pringles. A tie in with summer music festival season, the app uses the smartphone's accelerometer to turn it one of 15 different instruments, including drums, bass and guitar. Would-be musicians can unlock the various instrument capabilities by scanning barcodes on Pringles cans. Once you're done with your chips, Pringles' tubular can can also be turned into an amp for a free Pringles can speaker.

Get more info and download the app for iPhone or Android on the Pringles Crunch Band site.

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About

Credits
Date
Jun 30, 2011
Agency:
Crispin Porter Bogusky Europe
Client:
Pringles
Category
Genre
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