Creativity

Pringles: Crunch Band Rockutorial

Smartphone becomes air guitar, air drums, and more

Published on Jun 30, 2011

Editor's Pick

Crispin Porter + Bogusky Europe turns your smartphone into a complete air instrument with the new Crunch Band app for Pringles. A tie in with summer music festival season, the app uses the smartphone's accelerometer to turn it one of 15 different instruments, including drums, bass and guitar. Would-be musicians can unlock the various instrument capabilities by scanning barcodes on Pringles cans. Once you're done with your chips, Pringles' tubular can can also be turned into an amp for a free Pringles can speaker.

Get more info and download the app for iPhone or Android on the Pringles Crunch Band site.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 30, 2011
Agency:
Crispin Porter Bogusky Europe
Client:
Pringles
Executive Creative Director:
Gustav Martner
Art Director:
Martin Jon Adolfsson
Copywriter:
Jim Connolly
Designer:
Malin Ekman
Motion Designer:
Jorgen Bengtsson
Associate Experience Director:
Jordan Clayton-Hall
Mobile Developer:
Martin Furuberg
Mobile Developer:
Stefan Hallen
Front End Developer:
Arvid Sollenby
Front End Developer:
Bogdan Orlov
Senior Integrated Producer:
Marcus Scheffler
Technical Director:
Per Rundgren
TV Producer:
Cecilia Jonasson
Film Production Company:
Silverbullet Films
Director:
Daniel Jigenstedt
Composer:
Fredrik Rixman
Music Production:
Ljudbyran

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.