Creativity

Procter & Gamble: What I See

A Special Olympics message from P&G

Published on May 02, 2011

Editor's Pick

Following on the success of the agency's Thank You Mom campaign that ran during the Vancouver Olympics, Wieden + Kennedy launches a new P&G for the Special Olympics.

The spot tells the story of Special Olympian Molly Hincka from the perspective of her mother (who we hear in the spot's voice-over).

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About

Credits

Date
May 02, 2011
Agency:
Wieden + Kennedy Portland
Client:
Procter & Gamble
Creative Director:
Karl Lieberman
Creative Director:
Danielle Flagg
Copywriter:
Tatum Shaw
Art Director:
Ken Meyer
Producer:
Jennifer Fiske
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Agency Executive Producer:
Ben Grylewicz
Production Company:
Anonymous Content
Director:
Malcolm Venville
Executive Producer:
Dave Morrison
Line Producer:
John Benet
Director of Photography:
Dion Beebe
Editorial Company:
Joint
Editor:
Kyle Valenta
Post Producer:
Shelli Jury
Post Executive Producer:
Patty Brebner
VFX Company:
A52
Flame Artist:
Paul Yacono
VFX Producer:
Megan Meloth
Titles/Graphics:
Brand New School
Music & Sound Company:
Stimmung
Composer:
Chip Jenkins
Producer:
Ceinwyn Clark
Mix Company:
Lime
Mixer:
Loren Silber
Producer:
Jessica Locke
Photo Retouching:
Amy Corcoran

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