Creativity

Professional Bowlers Association: Randy's Bowling Clinic

/>Randy Schroeder knows bowling. And to spread his knowledge to the gutter-bound masses, the snooty star of agency Creature's new TV campaign for the Denny's PBA Tour has opened up his own bowling clinic online, complete with i

Published on Mar 01, 2006

Editor's Pick

/>Randy Schroeder knows bowling. And to spread his knowledge to the gutter-bound masses, the snooty star of agency Creature's new TV campaign for the Denny's PBA Tour has opened up his own bowling clinic online, complete with instructional videos and illustrated diagrams. "The clinic site is an extension of the short lessons portrayed on the TV spots," says co-creative director Matt Peterson. "The strategy behind Randy's teachings is to educate people about the intricacies of the sport at a professional level—i.e. oil patterns, intimidation techniques, etc. We needed to find a way to talk about these topics, yet do it in an entertaining way."

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About

Credits

Date
Mar 01, 2006
Client:
PBA
Creative Director:
Jim Haven
Creative Director:
Matt Peterson
Copywriter:
Jonathan Harris
Copywriter:
Danielle Trivisonno
Designer:
Jonathan Harris
Designer:
Dave Herrick
Web Master:
Dave Herrick
Project Manager:
Allison Schuchart
Agency:
Creature

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