Progressive Insurance: Find Flo - Picnic

Where's Flo?

Published on

Editor's Pick
Progressive Insurance and Arnold Worldwide team up for a print campaign that seems to take its cue from kids' classic Where's Waldo?, challenging you to 'find Flo' in a series of crowded pictures.

The idea is to get across the message that in the time you spend finding the somewhat-annoying-but-still-successful spokesperson for the brand, you could be saving on your car insurance on Progressive's website.

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About

Credits
Date
Aug 17, 2011
Agency:
Arnold Worldwide
Chief Creative Officer:
Pete Favat
Client:
Progressive Insurance
Group Creative Officer:
David Register
Creative Director:
Sean McBride
Creative Director:
Josh Tetrault
Art Director:
Nate Donabed
Production Manager:
Julie Powell
Art Producer:
Kathy McMann
Project Manager:
Christopher Dubay
Copywriter:
Jason Ziehm
Copywriter:
Sean McBride
Category
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