Creativity

Zombieland's Ruben Fleischer Introduces a New Kind of Menace for Progressive

Rate Suckers also bring serious competition to spokesgal Flo in new spot out of Arnold Worldwide

Published on Apr 09, 2013

Editor's Pick

Arnold Worldwide and Zombieland director Ruben Fleischer, who's also repped out of Caviar for spots, have raised the bar on creepy creatures in this new spot for Progressive, promoting the brand's usage-based insurance program Snapshot.

The blowfish-like creatures are parasites that cling to car windshields and serve as a metaphor for drivers whose bad habits you end up subsidizing with your own high rates. With Progressive's Snapshot, however, drivers attach a small device to their vehicles that tracks their good-or bad-road performance, and adjusts rates according to those drivers' specific behavior. The new spot is part of a new national campaign complementing the brand's Superstore campaign, fronted by spokesgal Flo, but we'll take these guys over her any day.

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About

Credits

Date
Apr 09, 2013
Agency:
Arnold Worldwide Boston
Client:
Progressive
Director:
Ruben Fleischer
Production Company:
Caviar

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