If Russian meddling was strong enough to sway the American public, is it good enough to sway jurors at Cannes, the One Show and other industry awards festivals?
A group of anonymous, "concerned" creative professionals are submitting a curious case study to a number of major ad shows. It's for "Project Meddle," what they've called "the most impactful advertising campaign of the century"--Russian interference in the U.S. elections.
The case study video cuts together various scenes from broadcast television and social media backing up their claim, as well as a website breaking down the layers of the integrated effort, which include everything from disruptive social ads, A.R. gaming (via "Pokemon Go"), a "real-time" newsroom and more.
The creatives say their reason for submitting the campaign on Russia's behalf are two-fold:
1. As advertising professionals who spend our days using these same tools, the group is humbled by this campaign's extensiveness and impact. While the group strongly disagrees with their objectives, they are also in awe of the campaign and believe it deserves industry recognition.
2. By spotlighting this campaign on such a prominent industry stage, we hope to spark conversation and new preventative action among the influential tech, media, and creative leaders who attend these award shows.
Basically, "We really don't want this episode of meddling any election happening again," they say over email. The creatives say they have entered project on their own dime to the Webbys and the One Show and will be sending it off to the Cannes Lions, the Clios, the Addys and NY Festivals. Perhaps they should add the Effies to the mix too.