Creativity

These Parking Meters Are Reminding Canadian Men to Get Their Prostate Checked

Getting a Checkup Is Just as Quick as Paying for Parking, Says Sticker Campaign

By Alexandra Jardine. Published on Sep 21, 2016

Editor's Pick

Prostate Cancer Canada is reminding Toronto men to get their prostates checked out with a campaign that hijacks some of the city's parking meters.

Agency FCB Toronto has placed stickers on meters in the city which require the user to put their fingers inside to retrieve the ticket. They promote the idea that getting your prostate checked is just as quick and easy as getting your parking pass.

The campaign is intended to trigger a discussion about prostate cancer, the most common cancer in men, and to encourage men to talk to their doctor about their personal risk. When detected early, the survival rate can be over 90%.

"All the research shows that a significant number of men fear getting their prostate checked," said Heather Segal, VP strategic planning for FCB, in a statement. "We just want to show that it's actually very easy, doesn't take a lot of time, and that early detection saves lives. "

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About

Credits

Date
Sep 21, 2016
Agency:
FCB Toronto
CEO:
Tyler Turnbull
Client:
Prostate Cancer Canada
Co-Chief Creative Officer:
Jon Flannery
Co-Chief Creative Officer:
Jeremy Hilts
Co-Chief Creative Officer:
Nancy Crimi-Lamanna
Art Director:
Simon Tuplin
Writer:
Peter Gardiner
Account Director:
Lora Landriault
Account Executive:
Olivia Selbie
Head of Broadcast Production:
Judy Hamilton
Broadcast Producer:
Rea Kelly
Director of Photography/Editor:
Jorge Vasconez
Print Production Director:
Victor Carvalho
Producer (Print):
Bruce Ellis
VP Director of Strategic Planning:
Heather Segal
Digital Strategist:
Shelagh Hartford

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