Prostate Cancer Foundation: Prostate Czech

He's here to Czech you out.

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Meet Branko, aka The Prostate Czech. KBS+P created the character for the Prostate Cancer Foundation, as September is Prostate Cancer Awareness Month. He has his own website, a slightly sinister Twitter feed (sample tweet: 'I am amongst you. Always watching. Always checking.') and, as seen in a series of videos, he's here to encourage guys to 'get checked before you get Czeched'.

But Branko is not purely fictional. KBS+P copywriter Ash Tavassoli imagined the character, but, unable to find a believable actor through talent agencies, he advertised on Craigslist for a real Czech to portray him. Branko, a retired Czech living in Toronto, contacted him and agreed to play the part. So, says the agency, the accent and track suit are genuine (and so are the people in the videos).

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About

Credits
Date
Sep 23, 2011
Agency:
Kirshenbaum Bond Senecal + Partners New York
Client:
Prostate Cancer Foundation
Co-Chief Creative Officer:
Ed Brojerdi
Co-Chief Creative Officer:
Izzy DeBellis
Art Director:
Andreas Baumert
Copywriter:
Ash Tavassoli
Executive Director of Creative Technology:
Matt Powell
Director of Technical Production:
Evan Kantor
Technical Producer:
Lauren Bickers
Lead Developer:
Ron DeSilva
Front End Developer:
Scott Nash
Video Production Company:
Circle Productions
Video Producer:
Karen Tameanko
Video Director:
Jeffrey Zablotny
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