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Prudential: Day One: Mujahid--Best of 2011 TV #8

The first day of the rest of your life.

Editor's Pick

Landing in our list of top work of 2011 is Droga5 New York's recent "Day One" campaign for Prudential Insurance. This past summer, Droga5 and Prudential set out to find out what people on the cusp of retirement are thinking on the first day of their new, work-free lives. They asked people to document their 'Day One,' with photographs and words. Those portraits can be found on DayOneStories.com and were the foundation for a series of commercials and documentaries featuring these men and women as they looked forward to a new phase of their lives.

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About

Credits
Date
Nov 18, 2011
Agency:
Droga5 New York
Client:
Prudential
Creative Chairman:
David Droga
ECD:
Ted Royer
ECD:
Nik Studzinski
GCD:
Kevin Brady
Copywriter:
Graham Douglas
Copywriter:
Michelle Hirschberg
Copywriter:
Colin Lord
Art Director:
Ben Wolan
Head of Integrated Production:
Sally-Ann Dale
Exec. Producer:
Scott Chinn
Strategy:
Steve Grant
Prod. Co.:
Epoch Films
Director/DOP:
Everynone
Exec. Producer:
John Duffin
Producer:
Sean Hobbs
Production Supervisor:
Colin Moran
Editor:
Everynone
Post Prod:
Cut + Run
Additional Editor:
Georgia Dodson
Exec. Producer:
Rana Martin
Flame Operator:
Joey Grosso
Music:
Unseen Music
Composer:
Keith Kenniff
Sound:
The Royal T House
Mixer:
TTT
Creative Director:
Neil Heymann
Interactive Producer:
Jason Curtis
Interactive Production Company:
Domani Studios

See more credits

Category
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