Watch Prudential's World-Record-Breaking 30-Foot-Tall Domino Topple

Droga5 Helps Demonstrate How Putting Aside Even Small Amounts of Money for Retirement Can Set Off a Chain Reaction

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If people spent as much time planning for retirement as they did dreaming about it, Prudential wouldn't have had to enlist a psychology professor, a construction crew and passersby at a Charlotte, N.C., plaza for a social experiment involving a world-record-breaking 30-foot-tall domino topple. Watch the resulting spot above, then watch a short behind-the-scenes documentary video here.

Droga5 helped the insurance and financial services company pull off the stunt in order to demonstrate how a small action (like putting modest amounts of money toward retirement) can cause ... a domino effect.

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Sep 16, 2014
Creative Chairman:
David Droga
Chief Creative Officer:
Ted Royer
Executive Creative Director:
Kevin Brady
Creative Director:
Ray Del Savio
Creative Director:
Jerry Hoak
Brian Eden
Digital Designer:
Ben Grube
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Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Executive Broadcast Producer:
Scott Chinn
Associate Broadcast Producer:
Abby Bralove
Brand Strategy Director:
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Group Account Director:
Heidi Rick
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Lindsay Cole
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Bradley Allen
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Jonathan Weiss
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Niharika Shah
VP, Integrated Media Services:
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Reset Content
Andrew Douglas
Bobby Bukowski
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Final Cut - New York
Patrick Colman
Viet-An Nguyen
Alex Bickel

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