Creativity

Prudential Retiree Designs Cannes Fest Gown for Naomi Watts

Francesca Azzara Is a Real-Estate Broker Turned Designer

Published on May 19, 2014

Editor's Pick

Last month, Prudential and Droga5 debuted "Chapter Two," a campaign that put a new spin on retirement -- that the golden years aren't just about whiling away time, but about a possible chance at a new career. One of the retirees profiled was Francesca Azzara, a retired real-estate broker who is looking for a new career in fashion. She was shown designing a dress for an unnamed celeb, who it turns out, was Naomi Watts, in a powder-blue Marchesa gown at Cannes.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 19, 2014
Agency:
Droga5
Client:
Prudential

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.