Creativity

Prudential: Sunrise

Follow the sun.

Published on Jun 01, 2011

Editor's Pick

Droga5 debuts its first work for Prudential, a montage of beautiful scenic shots tied together by a single sunrise. According to Creative Chairman David Droga, the entire film was shot in one day, within a three-hour window. Smuggler director Ringan Ledwidge set up 100 cameras across the country to track one sunrise from multiple points of view.

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About

Credits

Date
Jun 01, 2011
Agency:
Droga5 New York
Client:
Prudential
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Group Creative Director:
Kevin Brady
Head of Integrated Production:
Sally-Ann Dale
Copywriter:
Graham Douglas
Art Director:
Katie Potochney
Art Director:
Ben Wolan
Producer:
Ben Davies
Associate Producer:
Sarah Frances Hartley
Production Company:
Smuggler
Director:
Ringan Ledwidge
Producer:
Sally Humphries
Executive Producer:
Allison Kunzman
Editing:
Spot Welders
Editor:
Rich Orrick
Assistant Editor:
Marlo Nespeca
Producer:
Lynne Mannino
Post Production:
The Mill
Executive Producer:
Sean Costelloe
Executive Producer:
Patrick Milling Smith
Executive Producer:
Brian Carmody
Producer:
Dan Roberts
2D Lead Artist:
Iwan Zwarts
Colorist:
Fergus McCall
Music:
Yann Tiersen
Song Title:
"Ashes"
Sound Studio:
Sound Lounge
Sound Mixer:
Rob Sayers

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