Publicis & Hal Riney: Redesign

As low-end audio rumbles and plumes of red fluid amasses on Publicis & Hal Riney's newly redesigned site, one can gauge that this is not the usual agency destination filled with token info. 

The most si

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As low-end audio rumbles and plumes of red fluid amasses on Publicis & Hal Riney's newly redesigned site, one can gauge that this is not the usual agency destination filled with token info. 

The most significant feature of the site is the option to navigate either with a webcam or a mouse. The former, of course, is the more innovative choice whereby visitors can check out philosophy, the leaders of the agency and other sections just by waving their hand as well as pointing, pushing and sliding via the webcam, thus creating an experience that's sleek, minimal and modernistic. 

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About

Credits
Date
Mar 17, 2008
Client:
Publicis & Hal Riney
Agency:
Publicis & Hal Riney
CCO/Creative Director:
Roger Camp
Art Director:
Rikesh Lal
Copywriter:
Justin Kramm
Agency Producer:
Dora Lee
Director of Integrated Production:
David Verhoef
Production Company:
Clusta Ltd.
Producer:
Sarah Kerry
Producer:
Robbie Veltman
Creative Director (Clusta):
Matt Clugston
Programmer:
Sean Duffy
Programmer:
Tom Sanderson
Sound Design:
Gino Nave
Video Production:
Licorice Tree
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