Creativity

Maurice Levy's 2014 Video Greeting Card Recognizes How Many People Are Watching

The More the Merrier, in Video by DigitasLBi

Published on Dec 18, 2013

Editor's Pick

Last year, Publicis Groupe took full advantage of YouTube's annotation feature with an interactive greeting card featuring Maurice Levy. This year, it works with agency DigitasLBi for another tech feat -- this time, the video recognizes how many people are watching the video with you.

Since Publicis' own family is about to grow, with the merger bearing down upon us, the theme this year is "The More, the Merrier." So two people releases confetti, while more brings gospel singers, cheerleaders, Chinese dragons and more. The video uses your webcam and facial recognition to count how many people are watching the video together.

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About

Credits

Date
Dec 18, 2013
Agency:
DigitasLBi
Client:
Publicis Groupe
Production:
Prodigious
CCO:
Bridget Jung
CD:
Nicolas Thiboutot
Creative:
Frederick Lung
Creative:
Philippe Pinel
Art Director:
Chisato Tchisuya
Creative Producer:
Amelie Cruchet
Motion:
Jeremy Vissio
Creative Technology:
Brice d'Annoville
Producer:
Thierry Delesalle
Director:
Francois Nemeta

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