Creativity

Maurice Levy Wears a Wig and Brushes His Teeth in Publicis Holiday Video

Publicis Groupe's Ad-Skipping Message Goes for Lolz Despite 'Tough' 2015

By Emma Hall. Published on Dec 16, 2015

Editor's Pick

Publicis Groupe CEO Maurice Levy has not lost his sense of humor, despite enduring what he admits has been a "bumpy ride" in 2015.

In his annual holiday, Mr. Levy declares, "I have long suspected that only a handful of you were actually paying attention to what I have to say," and offers viewers the chance to avoid his message by clicking on a "skip Maurice" option instead of the familair "skip ad" button.

But -- spoiler alert -- Mr. Levy's message turns out to be unavoidable. You can either watch him deliver it in earnest from behind his desk or you can skip to a series of spoof commercials featuring the Publicis boss delivering the same script. Test it out on Publicis' holiday site.

Mr. Levy hijacks some deliberately trashy ads in which we see him washing a shirt, cleaning his teeth, or wearing a long, dark wig and vigorously tossing his hair around. In the final spot, his head appears in a kitchen sink while someone is washing the dishes, and Mr. Levy is subjected to a good scrub.

All the while, he is talking about the French communications group's year. "It's been tough for us," he says, "Nevertheless we have fared pretty well in some of our operations and the most difficult part is behind us." Mr. Levy declares that 2016 will be the year of "No Silo, No Solo, No Bozo," referring to the group's recent restructure.

The #skippablewishes video is dedicated to deceased Publicis Groupe staffers Fabrice Dubois and Yannick Minvielle, and to all the victims of the terrorist attacksin Paris on Nov. 13, 2015.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 16, 2015
Agency:
Publicis
Client:
Publicis Groupe

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.