Creativity

Puma: After Hours Athlete-Cannes Film Craft Grand Prix Winner

Celebrating the active night owl.

Published on Aug 05, 2010

Editor's Pick

Puma and Droga5 are bringing back the joy of being active with PUMA Social, a new initiative celebrating the athlete in all of us. Focusing on the "After Hours" athlete, late nighters who engage in ping pong, dart-throwing, foosball, karaoke and the like, the effort includes film, print, OOH, product development, online, mobile apps and even a nightclub. A spot directed by Ringan Ledwidge captures vignettes of late night victories and defeat. Puma also opened a Social club earlier this summer at South Street Seaport in New York during the World Cup and in Fall 2010 will roll outSocial-themed products/gear.

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Credits

Date
Aug 05, 2010
Agency:
Droga5 New York
Chairperson:
David Droga
Client:
Puma
Executive Creative Director:
Ted Royer
Copywriter:
Tim Gordon
Copywriter:
Kevin Brady
Art Director:
Amanda Clelland
Art Director:
Jesse Juriga
Head of Integrated Production:
Sally-Ann Dale
Senior Agency Producer:
Dana May
Head of Strategy:
Jonny Bauer
Strategy Director:
Chet Gulland
Production Company:
Smuggler
Director:
Ringan Ledwidge
Director of Photography:
Ben Seresin
Partner/Executive Producer:
Brian Carmody
Partner/Executive Producer:
Patrick Milling Smith
Executive Producer:
Lisa Rich
Executive Producer:
Allison Kunzman
Producer:
Sally Humphries
Editorial Company:
Spot Welders
Editor:
Rich Orrick
Post Production:
The Mill - New York
Telecine:
Fergus McCall
Smoke Lead:
Jeff Robins
Music:
Woodwork Music
Composer:
Phil Kay
Sound Design:
Elias Arts
Sound Designer:
Jay Nierenberg
Sound Director:
Sound Lounge
Mixer:
Philip Loeb
Voice-Over:
Nash Kato

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