Puma: After Hours Athlete-Cannes Film Craft Grand Prix Winner

Celebrating the active night owl.

Published on

Editor's Pick

Puma and Droga5 are bringing back the joy of being active with PUMA Social, a new initiative celebrating the athlete in all of us. Focusing on the "After Hours" athlete, late nighters who engage in ping pong, dart-throwing, foosball, karaoke and the like, the effort includes film, print, OOH, product development, online, mobile apps and even a nightclub. A spot directed by Ringan Ledwidge captures vignettes of late night victories and defeat. Puma also opened a Social club earlier this summer at South Street Seaport in New York during the World Cup and in Fall 2010 will roll outSocial-themed products/gear.

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About

Credits
Date
Aug 05, 2010
Agency:
Droga5 New York
Client:
Puma
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Copywriter:
Tim Gordon
Copywriter:
Kevin Brady
Art Director:
Amanda Clelland
Art Director:
Jesse Juriga
Head of Integrated Production:
Sally-Ann Dale
Senior Agency Producer:
Dana May
Head of Strategy:
Jonny Bauer
Strategy Director:
Chet Gulland
Production Company:
Smuggler
Director:
Ringan Ledwidge
Director of Photography:
Ben Seresin
Partner/Executive Producer:
Brian Carmody
Partner/Executive Producer:
Patrick Milling Smith
Executive Producer:
Lisa Rich
Executive Producer:
Allison Kunzman
Producer:
Sally Humphries
Editorial Company:
Spot Welders
Editor:
Rich Orrick
Post Production:
The Mill - New York
Telecine:
Fergus McCall
Smoke Lead:
Jeff Robins
Music:
Woodwork Music
Composer:
Phil Kay
Sound Design:
Elias Arts
Sound Designer:
Jay Nierenberg
Sound:
Sound Lounge
Mixer:
Philip Loeb
Voice-Over:
Nash Kato

See more credits

Category
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