Creativity

Puma: Bacon

Celebrating the after-hours athlete.

Published on Aug 05, 2010

Editor's Pick

Puma and Droga5 are bringing back the joy of being active with PUMA Social, a new initiative celebrating the athlete in all of us. Focusing on the "After Hours" athlete, late nighters who engage in ping pong, dart-throwing, foosball, karaoke and the like, the effort includes film, print, OOH, product development, online, mobile apps and even a nightclub. A spot directed by Ringan Ledwidge captures vignettes of late night victories and defeat. Puma also opened a Social club earlier this summer at South Street Seaport in New York during the World Cup and in Fall 2010 will roll outSocial-themed products/gear.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 05, 2010
Agency:
Droga5 New York
Client:
Puma
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Copywriter:
Tim Gordon
Art Director:
Amanda Clelland
Art Director:
Jesse Juriga
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Cliff Lewis
Photographer:
Aaron Farley
Photographer:
Andy Bettles

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.