To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Puma: Cabs

Celebrating the after-hours athlete.

Editor's Pick

Puma and Droga5 are bringing back the joy of being active with PUMA Social, a new initiative celebrating the athlete in all of us. Focusing on the "After Hours" athlete, late nighters who engage in ping pong, dart-throwing, foosball, karaoke and the like, the effort includes film, print, OOH, product development, online, mobile apps and even a nightclub. A spot directed by Ringan Ledwidge captures vignettes of late night victories and defeat. Puma also opened a Social club earlier this summer at South Street Seaport in New York during the World Cup and in Fall 2010 will roll outSocial-themed products/gear.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 05, 2010
Agency:
Droga5 New York
Client:
Puma
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Copywriter:
Tim Gordon
Art Director:
Amanda Clelland
Art Director:
Jesse Juriga
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Cliff Lewis
Photographer:
Aaron Farley
Photographer:
Andy Bettles
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age