Creativity

Puma: Chabal Bear

The romance continues

Published on Feb 12, 2010

Editor's Pick

Following up its romantic Hardchorus spots for Puma, which had hardcore football fans serenading their ladies remotely, Droga5 creates this rugby-themed effort for the Six Nations Championship.

The film features a guy bestowing a classic Valentine's Day gift on his gal - a bear with the face of Sebastien Chabal, the so-called scariest man in rugby. Who is actually kinda hot in an early-man sort of way. This doll could actually take off...

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About

Credits

Date
Feb 12, 2010
Agency:
Droga5 New York
Client:
Puma
Creative Chairman:
David Droga
Copywriter:
Scott Ginsberg
Art Director:
January Vernon
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Samuel Kilbreth
Production Company:
Partizan
Director:
John Dolan
Director of Photography:
David Ungaro
Executive Producer:
Sheila Stepanek
Editorial Company:
Final Cut - New York
Editor:
Carlos Arias
Telecine:
Company 3
Colorist:
Billy Gabor
Conform:
Smoke & Mirrors
Flame Operator:
Phil Akka
Flame Operator:
Nic Seresin
Song:
"Cold Comfort" By Henning Lohner
Sound:
Final Cut - New York

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