Creativity

Puma: Clever Little Bag

Puma's sustainable alternative to cardboard boxes.

Published on Apr 13, 2010

Editor's Pick

Fuseproject just announced the release of Puma's Clever Little Bag to replace the brand's shoeboxes, kicking off Puma's next phase in its sustainability program.

The bag uses 65% less cardboard than the typical shoebox. Created out of non-woven mesh, the recyclable material requires less work and creates less waste. It has no laminated printing and no tissue paper, it takes up less space than boxes and also weighs less when shipping. It can also can serve as a replacement to the retail bag. According to fuseproject, all of this will result in Puma's reduction in water, energy and diesel consumption from manufacturing by more than 60% a year.

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About

Credits

Date
Apr 13, 2010
Agency:
Fuseproject
Client:
Puma
Design Firm:
fuseproject
Agency (Video):
Droga5
Creative Chairman:
David Droga
Copywriter:
Adam Noel
Art Director:
Jon Kubik
Art Director:
Kenny Kim
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Samuel Kilbreth
Agency Digital Producer:
Andrew Allen
Production Company:
Labour
Director:
Ryan Dunn
Director:
Wyeth Hansen
Executive Producer:
Max Knies
Song:
"Checkers" By Antfood
Sound:
Labour

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