Puma Lets You Share Messages Interpreted By Dance

"Dance Dictionary" site promotes Puma Sync fragrances

Published on May 09, 2013

Editor's Pick

To launch its Puma Sync fragrances, Puma has created Puma DanceDictionary, a site where you can share messages interpreted by freestyle dance moves. Users choose from a selection of eleven ready-created messages and words are then interpreted in a short dance video performed by well-known freestyle dancers such as Storyboard P, King Charles, PacMan and Outrage. It can then be shared on social media. Brooklyn based producer Dre Skull created a track with vocalists Megan James and Popcaan for the Dance Dictionary, which will feature in a music video directed by Daniel Wolfe. Dance Dictionary will also feature in a commercial to be screened in Europe. Creative is by Grey London, agency for P&G Prestige, which markets the Puma fragrances.

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May 09, 2013
Grey London
Somesuch & Co
Daniel Wolfe

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