Creativity

Puma is 'Calling All Troublemakers' in New Sports Star Studded Spot

JWT New York Premieres First Spot for the Brand's New 'Forever Faster' Campaign

Published on Aug 07, 2014

Editor's Pick

Puma has launched "Forever Faster," its latest brand platform and overall mantra -- and first major effort out of new agency JWT New York. The initiative is supported by a global multimedia campaign including this new sports star-studded spot. The one-minute ad, "Calling all Troublemakers," features famous faces encouraging the rebellious to defy social norms and speed limits.

Fortuitously named runner and Puma darling Usain Bolt kicks off the movement before being joined by soccer phenoms Mario Balotelli, Marta Vieira Da Silva and Sergio "Kun" Aguero, golfers Lexi Thompson and Rickie Fowler, as well as the Scuderia Ferrari Formula One racing team. The pros are shown in extraordinary situations showing off their lavish lifestyles and almost superhuman athletic skill.

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About

Credits

Date
Aug 07, 2014
Agency:
JWT New York
Client:
Puma
Director:
Gerard de Thame
Production Company:
Supply & Demand
Director of Photography:
Mauro Rore
Post Production:
Final Cut
Post Production:
The Mill
Music House:
KBV Music
Media Agency:
Zenith Optimedia
Editorial Company:
Final Cut
Editor:
Joe Guest
Editorial Producer:
Viet-An Nguyen
Sound Design Company:
Significant Others
Sound Design:
T. Teressa Tate
Sound Producer:
Alek Rost

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