Creativity

Puma: Hard Chorus Love=Football UK

When Valentine's Day falls on game day.

Published on Feb 09, 2010

Editor's Pick

Droga 5's HardChorus is on the Cannes Media Lions shortlist in the category Best Use of Social Media Marketing.

Droga5 and Puma help you send Valentine wishes to the one you love because they know where your heart will really be on February 14, as part of the Love=Football campaign. The site features a chorus of British blokes earnestly singing Savage Garden's cheesy love classic, as well as a group of Italian crooners belting out their own tune of amore.

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About

Credits

Date
Feb 09, 2010
Agency:
Droga5 New York
Client:
Puma
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Associate Creative Director/Digital:
Neil Heymann
Copywriter:
Erik Hogfeldt
Art Director:
Petter Hernmarck
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Dana May
Digital Producer:
Andrew Allen
Director:
Ben Gregor
Production Company:
Knucklehead
Director of Photography:
John Lynch
Managing Director:
Tim Katz
Managing Director:
Matthew Brown
Producer:
Ben Mann
Production Manager:
Hannah May
Edit House:
The Whitehouse
Editor:
Alaster Jordan
Post House:
The Mill
Music:
Red Rhythm
Music:
Savage Garden "Truly Madly Deep"
Music:
Matthew Brown
Sound House:
Envy
Digital Production Company:
Lolz, LLC
Technical Director:
Usman Farman
Digital Creative Director:
Mike Bodge

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