Creativity

Puma India: Puma Cricket Comic Books

Immortalizing cricket in live comic strips.

Published on May 10, 2012

Editor's Pick

To promote Puma's links with cricket in India, agency The Brewhouse is creating two super hero comic books in real time as matches in the Indian Premier League (IPL) tournament play out live. The two books, featuring the 'Rock 'n' Royals' aka Rajasthan Royals and the 'Electric Chargers' aka the Deccan Chargers, are being illustrated one page per match as the matches happen, in a superhero comic style. Each page is a match-report with a twist. The completed pages are published online at Puma's Facebook page and ESPN"s cricinfo site the next day. After the IPL is over on 27 May, Puma is planning to publish the pages in a limited edition comic book as a souvenir.

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About

Credits

Date
May 10, 2012
Agency:
The Brewhouse
Client:
Puma India

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