Puma: Life Scoreboard

Life IS a game.

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Who's better at ping pong? Who has the biggest ego? Who is most creative? Who has the upper hand—you or your hangover? Droga5 New York and Puma have turned life into one big game with the Life Scoreboard, the latest component of the Puma Social campaign celebrating the "after-hours" athlete. The new online and mobile platform allows users to create instant scoreboards on the fly, to rate anything they do, with anyone they interact with. The scoreboards live on Lifescoreboard.com, mobile phones or can be added to users' blogs or websites.

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Dec 09, 2010
Droga5 New York
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Tim Gordon
Art Director:
Amanda Clelland
Art Director:
Jesse Juriga
Strategy Director:
Chet Gulland
Head of Integrated Production:
Sally-Ann Dale
Senior Digital Producer:
Rob Allen
Digital Producer:
Toph Brown
Mobile Production Company:
Front End Developer:
Russell Morgan
Back End Developer:
Joel Niedfeldt
Kevin Brady
Senior Designer:
Nikelle Orellana
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