Creativity

Puma: Lift Website

Published on Apr 16, 2009

Editor's Pick

After a 3D modelled animation of molten blobs coalescing into the Puma Lift ultralight shoe, users can weigh the shoe on a fulcrum against everyday objects on either the girl or boy's person, like a wristwatch, a flute, sushi and even a strip of condoms (They're in the girl's purse). For more on how Firstborn created the site, visit Behind the Work.

Firstborn Executive Director Dan LaCivita will be speaking June 3rd at CaT: Creativity and Technology; get your tickets now.

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About

Credits

Date
Apr 16, 2009
Client:
Puma
Agency:
Droga5 New York
Creative Chairman:
David Droga
Executive Creative Director:
Duncan Marshall
Creative Director:
Scott Witt
Art Director:
Kenny Kim
Art Director:
Brennan Boblett
Copywriter:
Kevin Brady
Agency Producer:
David Ross
Agency Producer:
Thomas Beug
Director:
Juan Delcan, Nola Pictures
Creative Director:
Joon Park
Art Director:
Hannah Lee
Lead Flash Developer:
Jens Fischer
Executive Director:
Dan LaCivita
Senior Producer:
Melissa Jarosz
3D Modeling:
Andrew Jerez
Sound Design:
Nylon Studios

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