Puma: Pumagility

Run as fast as you can.

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PUMA's internal creative agency and Droga5 launch "Pumagility" with an integrated campaign that touts the shoe's flexibility. The television commercial pairs with an online sweepstakes, accompanies by an experiential campaign in malls that will give consumers the chance to try on the shoe and test their athleticism in a video game.

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About

Credits
Date
Nov 17, 2011
Agency:
Droga5
Client:
Puma
Category
Genre
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