Creativity

Puma: Rondas

Cesc Fabregas is very sorry.

Published on Apr 23, 2012

Editor's Pick

Soccer stud Cesc Fabregas has been on a roll, helping his team FC Barcelona get closer to another bid for La Liga Championship for the fourth year in a row. The downside to this, however, is that he is making the fans of other teams very, very upset, so to make up for it he's offered to buy disappointed football enthusiasts a drink if he scores against their team for the rest of the 2012 La Liga season, as part the Rondas campaign for PUMA, created out of Droga5, New York.

The effort launched this weekend. Sign up to support your team and for a (potential) free drink at the campaign site. Once you've registered or connected via Facebook or Twitter, Puma will send you a message when Fabregas owes you a round. If you don't get one, Puma will offer you a consolation prize of 30% a pair of soccer shoes from Puma.

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Credits

Date
Apr 23, 2012
Agency:
Droga5 New York
Chairperson:
David Droga
Client:
Puma
ECD/Production:
Nik Studzinski
ECD/Production:
Ted Royer
Associate Creative Director:
Tim Gordon
Associate Creative Director:
Amanda Clelland
Copywriter:
Feliks Richter
Art Director:
Alexander Nowak
Interactive Creative Director:
Roxana Zegan
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Sara Flood
Strategist:
Ben Jenkins
Production Company:
Wind Productions
Director:
Pol Penas
Director of Photography:
Pol Orpinell
Executive Producer:
Mario Padilla
Editorial:
Jump
Editor:
Luis Moreno
Assistant Editor:
Adrianna Merlucci
Executive Producer:
Alexandra Leal
Post Production:
Jump
Finishing/Color:
Alexandra Leal
Finishing/Color:
Adrianna Merlucci
Music:
Stockmusic.net
Sound Director:
Manic
Mix/Sound Design:
Stephane Guyot

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