Creativity

Puma Social: Better Out Than In

Warriors of the night take on the tube demon.

Published on Mar 15, 2012

Editor's Pick

Puma Social teams with Droga5 and director Fredrik Bond on its first short film celebrating the athletes of nightlife. The uplifting minute-and-a-half long film aims to spread Puma Social's gospel of living and enjoying life with others, not under the spell of reality TV or as a channel-surfing drone. Carefree scenes of beautiful youth converging in nighttime play are backed with an orchestral track and poignant voice over stating, "Sunrise is the only elimination ceremony."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 15, 2012
Agency:
Droga5 New York
Client:
Puma Social
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Associate Creative Director:
Tim Gordon
Associate Creative Director:
Amanda Clelland
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Sam Kilbreth
Director:
Fredrik Bond
Production Company:
MJZ
Director of Photgraphy:
Roman Vas'ynov
Partner/Executive Producer:
Cassie Hulen
Partner/Executive Producer:
Kate Leahy
Producer:
Line Postmyr
Editor:
Patric Ryan
Editorial Company:
Marshall Street Editors
Assistant Editor:
Elena De Palma
Executive Producer:
Kath Sawszak
Producer:
S.J. O'Mara
Postproduction:
Absolute Post
Executive Producer:
Melanie Wickham
Senior Producer:
Melissa Stephano
Lead Flame:
Dirk Greene
Telecine:
Dave Hussey
Telecine Company:
Company 3
Music:
Squeak E. Clean Productions
Song:
"Pastel"
Sound Design:
Nylon Studios
Sound Design/Mix:
Dave Robertson

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.