Creativity

Puma Social: Pump Up

The titans of late night.

Published on Jul 20, 2011

Editor's Pick

Droga5 follows up its award-winning "After Hours Athlete” for Puma Social with this new spot that puts a night owl twist on a familiar athletic warm up tune. The first spot featured vignettes of young people having late night fun, backed by an elegant symphonic track, while the new one, directed by Pulse's ThirtyTwo, alters a popular sports chant for the Puma Social kind of athlete.

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About

Credits

Date
Jul 20, 2011
Agency:
Droga5 New York
Client:
Puma
Director:
thirtytwo
Production Company:
pulse@chelsea
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Copywriter:
Tim Gordon
Art Director:
Amanda Clelland
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Ben Davies
Associate Producer:
Sarah Frances Hartley
Strategy Director:
Ben Jenkins
Executive Producer:
Candice Chubb
UK Producer:
Neil Andrews
Director of Photography:
Matthias Koenigswieser
Editorial:
Final Cut
Editor:
Jeff Buchanan
Assistant:
Sonejuhi Sinha
Executive Producer:
Stephanie Apt
Producer:
Viet-An Nguyen
Post Production:
Absolute
Executive Producer:
Sally Heath
Line Producer:
Mitch Stockwell
Flame Lead:
Jonathan Box

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