Puma: The World's Fastest Purchase

Speed gets you discounts.

Published on

Editor's Pick

It's the fastest shoe in the world, supposedly, so those who buy it should have the same need for speed. Agency Circus and Puma Mexico created this new twist on the shopping spree. When customers entered the store, a Usain Bolt cutout spit out a ticket with a time on it, and as they cashed out, they got another ticket. The faster you bought, the higher discount you got -- three minutes got you 20% off, while 10 minutes got you 5%, and so on. It's a nice way to create a bit of a buzz during shoe shopping, but we hope those customers actually tried the shoes on for size, or else there are going to be returns galore.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 24, 2012
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age