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New Zealand Water Brand Attaches iPhone Cameras To Bottles

Customers Will Use Camera Mount To Capture Footage For Crowdsourced Campaign

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New Zealand bottled water brand Pump is encouraging its customers to film themselves doing interesting activities while they consume the brand. In a campaign by Saatchi & Saatchi NZ, Pump is giving out a hand-held, acrylic camera mounts that attaches their iPhone 4 or 5 and to their Pump water bottle, and asking them to film themselves doing something that shows they "grab life by the bottle" (for example, some kind of sport or activity). The campaign kicks off with a TV ad launching this week, then customers apply on the brand's website and the most creative footage will be featured in forthcoming TV ads, as well as having the chance to win prizes.
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About

Credits
Date
Nov 18, 2013
Agency:
Saatchi & Saatchi New Zealand
Client:
Pump
Executive Creative Director:
Antonio Navas
Creative Director:
Nathan Cooper
Creative Team:
Emily Drake
Creative Team:
Sarah Litwin-Schmid
Agency Producer:
Amy Hansen
Designer:
Ross Davies
Designer:
David Hunter
Print Producer:
Paul Gibson
Developer:
Mike McMillan
Digital Producer:
Alexis Mousse
Production Company:
Sparks
Producer:
Angela Sparks
Editor:
Nathan Pickles
Audio Post:
Franklin Road
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