Creativity

Purina encourages owners to reconnect with their horses in this tearjerker about a girl and her Clydesdale

Film by the Martin Agency promotes petfood brand's 'Find your old friend' website

By Alexandra Jardine. Published on Jun 01, 2018

Editor's Pick

Purina is launching Find Your Old Friend, a website where it aims to reconnect horse owners and the animals from their past, with an emotive online film about a girl growing up with her Clydesdale.

"April & Dixie," created by the Martin Agency, shows the girl's relationship with her horse from babyhood to adulthood. April grows up an only child on an idyllic-looking farm, loyally carrying a bucket of carrots to "Dixie" every day and spending hours in the field with her horse, even as a teenager. However, inevitably she grows up, meets a man and eventually moves away, leaving Dixie alone in her field seemingly ignored by the rest of the family, her metal bucket pathetically lying crushed by the roadside. Eventually, though, there's a happy ending as the two are reunited.

It's a right old tearjerker, with the expressively wide-eyed horse tugging at the heartstrings; as countless Budweiser ads have shown, Clydesdales are a winner when it comes to advertising. Terry Rayment of Eskimo is the director pressing your emotional buttons.

The Find Your Old Friend service will be promoted via Purina's social channels and regional Facebook ads; the brand hopes to bring horses and their previous owners back together to tell true stories of their reunions.

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Credits

Date
Jun 01, 2018
Client:
Purina
Agency:
The Martin Agency
Chief Marketing Officer:
Tim Scott
VP of Marketing:
Pete Theisen
Integrated Marketing Communications Director:
Kris Burns
PhD Equine Nutritionist:
Katie Young
Equine Nutritionist:
Mike Jerina
Chief Creative Officer:
Karen Costello
EVP, Executive Creative Director:
Jerry Hoak
VP, Creative Director:
Steve Sage
Senior Art Director:
Alex Herwig
Senior Copywriter:
Brandon Willingham
VP, Executive Producer:
Pamela Mahan
Content Producer:
Coleman Sweeney
SVP, Group Account Director:
Walker Teele
Account Supervisor:
Katie White
Project Manager:
Stephanie Ashworth
Senior Business Affairs Manager:
Alice Isner
Financial Affairs Manager:
Elizabeth Moore
Production Company:
Eskimo
Director:
Terry Rayment
Director of Photography:
Rina Yang
Producer:
Jeff Tannebring
Executive Producer:
Kristofer Barton
Executive Producer:
Gianfilippo Pedrotti
Editor:
Scott Hanson
Finishing/VFX:
The Mill
Executive Producer:
Chris Kiser
Producer:
Zach Fortin
Colorist:
Nicholas Metcalf
2D Lead:
Anne Trotman
Compositor:
Dhruv Shankar
Compositor:
Burtis Scott
Music:
"Rest Get Here"
Singer:
Sharon Irving
Producer:
Tracy Stingley
Audio Post Company:
Rainmaker
Engineer:
Bob Arno

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