Purina/Jenny Craig: Project Pet Slim Down

Join your dog on a diet.

Published on Jan 11, 2012

Editor's Pick

Weight loss campaigns are a no-brainer for January but here's one with an interesting new twist. Nestle's Purina petfood brand teamed up with slimmers association Jenny Craig for a campaign, through Colle +McVoy, to encourage both you and your dog to slim down - canine obesity being a problem for more than half of pets in the US, according to the companies.

At the Project Pet Slim Down website, both human slimmers and their canine partners enroll as a resolution to lose weight. Special discounts will be available through Purina and Jenny Craig for those who register, and there are also exercise tips for you and your pet.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Jan 11, 2012
Colle + McVoy Minneapolis
Purina/Jenny Craig

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.