Creativity

Housebuyers Have a Misery Revelation in U.S. Debut Work for British Realtor Purplebricks

Ads Support Company's American Launch in California

By Alexandra Jardine. Published on Oct 16, 2017

Editor's Pick

U.K. online real estate firm Purplebricks is launching in the U.S., with a campaign that shows the "real misery" homebuyers and sellers feel when they realize they could have saved time and money with the brand.

Agency Muhtayzik Hoffer created a series of ads running in the Los Angeles area to promote the brand's debut in California, which employs local realtors to market homes for a flat fee, rather than commission. In the ads, people discuss their house sales with a friend, who asks why they didn't use Purplebricks. They assume it's just an online agent, and they wouldn't use it for "a place like this" but once they hear it employs real people and they could have saved time and money, they're so gutted/furious they do stuff like throw darts into their feet (as seen here), throw away their newly baked pie, deflate a bouncy castle or kick their kid's basketball into some trees.

While not laugh-out-loud funny, the spots do a decent job of getting the brand's message across. The campaign was directed by Rosey at Radical Media.

Purplebricks has been something of a disruptor in the U.K. market; its share price has quadrupled since its 2015 float, and it has since expanded to Australia as well as the U.S.

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About

Credits

Date
Oct 16, 2017
Agency:
MUH-TAY-ZIK | HOF-FER
Client:
Purplebricks
Executive Creative Director:
Jay Benjamin
Senior Art Director:
Ryan Gifford
Senior Copywriter:
Devin McGillivary
President:
Nick Johnson
Director of Strategy:
Nick Chapman
Senior Strategist:
Olivia Cohen
Head of Production:
Tanya LeSieur
Executive Producer:
George Roca
Business Affairs:
Julie Clark
US Chief Marketing Officer:
Jonathan Adler
Production Company:
RadicalMedia
Director:
Rosey
Line Producer:
Colin Moran
Post Production:
Cutters
Editor:
Scott Gibney
Executive Producer:
Elizabeth Krajewski
Post-Producer:
Stephanie Rose
Color Grade:
TWELVE
Colorist:
Lez Rudge
Sound Design:
Duotone Audio
Sound Designer/Mixer:
Andy Greene
Media Agency:
PHD

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