Creativity

Take a Trip to the Island of FC Barcelona, On Qatar Airways

Airline's Partnership with FC Barcelona Launches Grand Spot out of 180 Amsterdam

Published on Aug 29, 2013

Editor's Pick

This week, Qatar Airways launched a three-year partnership with soccer team FC Barcelona, which will create initiatives for the airline to connect with the club's fans, and do some charity work to help kids appreciate soccer all over the world. 180 Amsterdam launched the initiative with a grand spot that we're sure Real Madrid fans would want to avoid even looking at, since it stars soccer stars Gerard Pique, Neymar, Lionel Messie and more. Directed by Nick Gordon at Somesuch & Co., the spot features a Qatar flight landing into the "land of FC Barcelona," a magical place where the soccer stars show off their skills, art is created in a distinctive way, and Messi coaches a unique "performing arts class." At the end, they converge in Barcelona's Camp Nou, the football stadium that houses the team.

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Credits

Date
Aug 29, 2013
Agency:
180 Amsterdam
Chief Creative Officer:
Al Moseley
Client:
Qatar Airways
Creative Director:
Martin Terhart
Creative Director:
Graeme Hall
Copywriter:
Will Lowe
Art Director:
Victor Monclus
Executive Producer:
Susan Cook
Line Producer:
Yago Carvajal
Production Company:
Somesuch & Co
Director:
Nick Gordon
Executive Producer:
Tim Nash
Producer:
Dougal Meese
Director of Photography:
Julian Hohndorf
Offline Editing:
Hagon TV
Visual Effects:
MPC-LA
Sound Design:
Wave Amsterdam
Music Supervision:
Soundtree

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